South Africa is moving into its fourth week of lockdown. This, along with social distancing, has created a new normal for social and work interactions. However, while social events will eventually return to normal after the pandemic, some companies are embracing work-from-home technologies and are implementing permanent work-from-home policies. After all, technologies that professionally cater for exactly this have been available for several years. Zoom, for example, has reportedly more than quadrupled its daily users whereas Microsoft Teams has seen a drastic increase in its online collaboration tools. So, what this tells us is that a shift toward embracing an alternative way of doing business is underway. And the stats prove it. Now, whether you are already caught up in this shift or now just beginning to examine the potential of doing business online, the good news is that the infrastructure is already there.
Selling online guarantees an audience for your product
In the same way that businesses have realised the potential of video conferencing software, individuals and business owners should now too start utilising online platforms for selling. Selling online guarantees an audience for your product. That is, whether you are taking your business online by listing assets or selling redundant assets, doing so on the internet ensures a certain level of exposure to an audience. However, the kind and size of audience you reach will depend on the platform you choose.
SA Group is the right kind of platform
If we again take as an example those platforms that have seen a tremendous increase in the use of their products, we see that utilising the right platform is key. After all, if you are taking your business online, you need to consider who you are taking your business to. In other words, you need to determine what the online platform you choose can offer you in terms of professional services. SA Group is the right kind of platform. The company has been in business for more than a decade connecting buyers and sellers on a world-class website. What is more, the company has a substantial following to their website and social media platforms. This means that, whether you decide to auction your assets or simply list them for sale, you are guaranteed an audience whose intention it is to buy. This is different to, for example, listing your product on a platform that offers a paragraph or two of real estate with no real promise that anyone will even see it. And when you are serious about doing business (even as an individual) you cannot merely throw a ball into the vastness of the internet and hope for a catch. You need a well-established platform that is equipped to handle the sale and marketing of your assets in the highly competitive online space. SA Group is that business.
Join us next week for more about how SA Group can help you sell and market your assets.